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E-commerce Growth Stack
GA4, server-side GTM, and paid funnel setup for a D2C fashion brand.
- Role
- Digital Marketer
- Year
- 2024
- Stack
- GA4Server-side GTMMeta AdsGoogle AdsShopify
Overview
Rebuilt tracking from scratch with server-side GTM for conversion accuracy. ROAS grew 2.4x in 3 months.